Beautiful Destinations is the world’s largest travel influencer on Instagram.

Combining authentic and engaging content from our community with rigorous data science has made BD the world’s largest travel influencer on Instagram.

We use our data driven approach to help brands grow their audience reach and revenue.

About us

We help leading travel and lifestyle brands to grow their presence on Instagram. We do this by using data to create unique digital content and deliver ROI.

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Beautiful Destinations is the world's largest travel influencer on Instagram and one of the most respected sources of travel inspiration for people around the globe.
We work with the world’s largest travel and lifestyle brands and the most powerful social media influencers, creating unique digital content and measurable audience growth.

Our Accounts

The world's most
beautiful destinations

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Followers

Likes

The world's most
beautiful hotels

-1

Followers

Likes

The world's most
beautiful food

-1

Followers

Likes

The world's most
beautiful lifestyle

-1

Followers

Likes

The world's ultimate instameet

Background

The Burj Al Arab – Dubai’s famous 7-star destination is the world’s most luxurious hotel. Creating brand awareness and once-in-a-lifetime experiences for its guests has never been a problem. Translating this into successful global social media engagement was another story. Given the visually stunning nature of the hotel and its dramatic surroundings, using Instagram to engage the world made perfect sense.

Results snapshot

18m

Audience reach

3.2m

Likes

983%

Account growth from 6k to 65k

38%

Increase online bookings

The idea

#worldsULTIMATEinstameet

To create the the world's most exciting instameet

On June 1st 2014, Beautiful Destinations invited its followers to post photos of their favourite "Beautiful Destination" with the hashtag #worldsULTIMATEinstameet. Each day from 8-12th June, five images were selected and reposted on the Burj Al Arab’s Instagram account for a public popularity vote. The image with the most likes over 24 hours won its owner an invitation to the instameet.

Social Media Rockstars

The social media influencers

Combined follower reach 12.3m

Beautiful Destinations also hand-picked global social media influencers from Europe, South America, Asia, the Middle East and the United States to join the campaign. By personally inviting them to the Instameet, we made sure that our story travelled further faster, and with some amazing credibility. This is how we believe brands can build sustained relationships and advocacy with their followers.

@Newyorkcity

1.2m Followers

United States

@Watchanish

2.4m Followers

United Kingdom

@Camposwell

5.4m Followers

Brazil

@Muradosmann

1.6m Followers

Russia

@Imjennim

1.7m Followers

Korea

The ultimate prize

The World's ultimate Instameet needed the ultimate prize.

Working with an incredible team at the Burj Al Arab, we created a once in a lifetime experience for our competition winners. Guest were picked up from the airport in a Rolls Royce Phantom and delivered to the hotel where they spent three nights in a exquisite suite, complete with a personal butler. Activities included a scenic helicopter tour of Dubai and an incredible dessert safari.

The results

Increase in online bookings year on year during campaign month.

Coverage in over 500 publications globally with a combined viewership of

582,581,169

Audience Reach

18 mil +

Audience engagement

3.2 mil likes+
20,000 comments +

Account growth from 6k to 65k

983%

Competition entries

40,000+

Our Services

We offer three services that enable brands to engage in the travel discussions taking place on Instagram.

  • Featured Post
  • Account Optimization
  • Instameet Campaigns

Start the Conversation

Featured posts on Beautiful Destinations give brands a voice in the daily travel discussions happening on Instagram.

Benefits:

Reach millions of travel consumers

Generate social commentary

Generate measurable engagement

Influence the Conversation

Account optimization services give brands the tools they need to rapidly grow their Instagram account and turn it into a significant marketing asset.

Benefits:

Guaranteed follower growth

Significant increase in engagement

Sustained influence within the BD community

Create the Conversation

Instameets are once in a lifetime experiences with the world's biggest social media influencers.

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Benefits:

Engage the global media

Firmly place brand on the social map

Build relationships with social media influencers

Influencers

We help influencers drive revenue online and engage their audiences through the power of Instagram.

Growth

We grow audiences and content reach.

Relationships

We help you monetize your content.

Experiences

We create once in a lifetime experiences

Contact